Nekojara (ネコジャラ) is the main antagonist of Doraemon: Nobita in the Wannyan Spacetime Odyssey. The wealthy millionaire and founder of Nekojaraland. He plots to travel to the future and change human history.
As a wealthy millionaire and a high member of the town council, Nekojara has good publicity and a famous individual of the kingdom of cats and dogs. However, these are actually facades to hide his ruthless, cunning and wicked personality. Being one of the descendants of Zubu, Jara shares his ancestor views of human being satanic creature that thrown away pets when losing interest. This viewpoint motivated Jara's goal of traveling to the future and rules over humanity.
Ten years before the story, one of Jara's men discovered a broken Time Machine (built by Ichi) and informed his boss. After thoroughly identified the machine, Jara decided to use it as a base for constructing an even larger and advanced one, all for the purpose of going to the future. He began to kidnap several adults with particular skills who came to Nekojaland with their children and forced them to construct the Time Machine in a secret lair under the amusement park.